Podium Webinar

How to leverage video in your dental marketing strategy

Brad Newman of Dentainment shares his proven video marketing methodology
date & time
On-Demand
Presenter
Brad Newman
Dentainment

Watch the webinar

Come learn how to boost your chances of showing up when patients search for a Dental Practice online specifically with video marketing and online reviews.

Today’s marketplace is more competitive than ever, so standing out among your peers can be difficult. You can spend thousands of dollars on advertising and billboards. But what happens when patients research you online? How easy is it for them to find your Dental Practice?
Watch the webinar to learn:

SEO Marketing best practices for your practice
First steps to leveraging video marketing
Fresh content ideas for your practice to consider

Transcription of the Webinar

Hayley

Hey everyone, welcome to this webinar today. We are really excited to hear from our guest speaker, Brad Newman about how video marketing can generate more dental patients. We're excited to hear about him and his expertise in SEO and specifically the role that video can play in that and help your practice get new and repeat patients. How's it going there, Brad?

Brad Newman

Doing fantastic and thanks so much for the kind invitation and joining you today it's really an honor.

Hayley

We're really happy to have you here. Just we'll kind of jump into some of the questions I had for you. Would you mind telling us in your opinion sort of how the patient journey has changed throughout the years and specifically how patients are finding dentists today and how that's different from say, maybe 10 years ago?

Brad Newman

That's a fascinating question, not just for dental practices but properly for any small, large company in any industry around the world. How are companies breaking through the noise, practices breaking through the noise and connecting with potential new patients, having engagement, telling their story, getting interest and then converting new patients? And then not only just getting the interest in converting new patients, but what are they doing to just, I mean, because we live in the wow economy, right? So you go to a restaurant or a hotel, a dental practice, we need to not only market and get the patients in the door, but provide such an extraordinary experience where the key to the whole marketing strategy for any practice should always be how do we turn our existing patients into ambassadors for the practice? Right.

Brad Newman

So to answer your question, Haley, years ago a patient would come to a practice that has a great experience and they'd go home and they'd tell 9 or 10 family and friends about how much they love you and you changed their life. But now they could do a video testimonial. They could thank you on Facebook. They could do a Google review. I mean there's so many different forms of social proof. There's patient generated content. I mean there's layer after layer of it. So but at the end of the day it's really about that experience and wowing every patient and that should always be the goal of every office obviously.

Hayley

Yeah, for sure. It seems back in the day for example with furniture, and I've heard a lot of people here have said when they were younger, they'd on a Saturday, all their family would pile in the minivan and they'd go to several different furniture stores, find furniture they liked, compare prices. That seems that's changed a lot. People are searching more online there. Maybe they are telling their friends about good experience like you were saying, but they're also telling thousands of strangers online through video testimonials and Google reviews like you were saying. But before they even come into the practice, what would you say are some things that practices can do to make sure they're even showing up when patients are doing these Google searches?

Brad Newman

Yeah. And just on a side note, you are spot on about the whole furniture example. I recently finished my place and I used Houzz. I don't know if you have ever used this website, but originally I thought it was just an idea, like a place to get inspiration. Oh, that's a beautiful couch or cool kitchen table. But no, it's a full fledge platform to purchase housing furniture.

But it just was a total pivot from like you said, going to the store and sitting on a couch. Now just do their videos and pictures and their customer service was so amazing every step of the way. So yeah, it's every vertical, every industry is really impacted by this, but to get... When someone's starting let's say their marketing strategy, whether it's a new dentist getting out of school or an existing practice. You know what crazy enough I would put number one is? You probably want to believe I'm going to say this. You're ready?

Hayley

I'm ready.

Brad Newman

Okay. Make sure someone's answering the phone. Literally, make sure that during lunch and when you're closed at five o'clock and on Fridays or even the weekends, even if you're not accepting emergency patients, make sure your phone always gets answered with a smile. Because statistics show if a consumer gets an answering machine on a business, roughly 35% of those people won't even call back. So even before we talk about the extraordinary podium platform in doing a like Google 360 tour and having the most beautiful website in T pictures and all that, it's pointless if the conversion on the other end is nonexistent.

So it's crazy that that's almost the number one. But I would start there and then make sure through website and obviously your web chat feature is huge for those just to make sure from a digital standpoint, if someone wants to send a text message or an email, all of your "funnels" are working so that your email contact form your texts, your web chat, all these things.

So once you start getting interest from new patients, you're able to respond in a friendly way and then hopefully book them. I know that's kind of a boring place to start, but it really should be the basic beginning starting point. Once that's in place, clearly having a website that is all about the user experience, that's easy to navigate. It's clean, modern and minimalistic. The color palette, the images, the typeface. Everything matches your personality at the practice in your brand. I think clearly the marketplace is moving that way. Everyone gets it now where you look at the most successful companies, brands in the world, I think they all begin with design. So I love going to a practices website that gets it and it's a great website and it's unique and the copy on the pages represents the services they want. The above the fold. So it's the section on the website before anyone scrolls down, right? Mobile or desktop, it's called above the fold.

You want to make sure that first initial impression it just captures people's attention and says, this is who we are. The website speed. If your website loads slow you are getting penalized by Google. So make sure your desktop and mobile runs fast. I mean, there's on and on optimization things to do, next level things. But really big things like having a great website, focusing on social proof. And then we're going to talk about video here a lot, but I would really... So we're a video first agency or we try to be, so really whether it's social media content, Instagram, Facebook videos, whether it's a home page video. Video is a game changer and statistics show that the average user spends 88% more time on a website with video. 88% more time on a website with video. And that statistic is from Forbes. So just by adding one video on a homepage, create stickiness. So it's fascinating. Yeah.

Hayley

Brad that goes along perfectly with kind of the research we've done around websites and how important design and speed and having an awesome website is. We've seen it's somewhere close to I think 95% of website visitors won't convert because they can't get the information they need. Whether that they can't connect with your practice or your website is so cluttered that they can't get the information they need, they don't know where you called to action is. Design and something simple that they can easily navigate through is really key to converting all of this website traffic.

Brad Newman

Exactly. Call to actions, you go to book appointment now, schedule. There's all these different terms you could use in buttons but absolutely provide... So there's this really, I think my favorite term in marketing today, and this probably will change at some point, but my favorite term is intent-based marketing. Intent-based marketing is this. When someone is looking for a solution, your service or product or practice just magically appears. Right? And that can be done through paid, through organic, through video. And it's different for every type of business and every practice. But for most people on this call listening, it's find me the best cosmetic dentists near me, teeth whitening, open on... Whatever these search terms are, the practice needs to realize what do we want more calls for, right? If a practice is focused on all on four dental implants, the last thing they should be doing is placing pictures of little kids brushing their teeth on the website and talking about the tooth fairy, right?

Because it's a disconnect with the audience. Right? So in terms of content, in terms of messaging, in terms of video, that is the question and the lesson. There is a secret sauce to it and it's just this ongoing fun discovery process through marketing and advertising of getting there. You know what I'm saying? And it was funny the other night we were out and we were looking for this, the best lamb chops in town. We were in the city and it was just funny of like there's really no real way to find them. You know What I'm saying? The best lamb chop, now you can find the "best restaurant" based on a lot of other factors, but there's not really like a best lamb chops in the world.com blog. So a lot of different factors come into play, right? So it's kind of off a target, but not really because the key to this whole thing, whether it's social proof of Google reviews or video or website content, is to being that answer when someone searches for a new practice in your area.

And once you figure out how to be that answer more often than other practices and then convert them and provide an extraordinary experience, well then it's really a game changer for everyone.

Hayley

And kind of going along with that, what would you say are kind of the first steps that practices can take to make sure they are showing up with these dentists near me searches? Kind of what's the first step of all the many things they could do, what would you say sort of key.

Brad Newman

Yeah. So like I said, there's no one right answer for every practice because there's different competitors in the area. There's different factors in terms of their current digital footprint. What's the domain authority, right? How long has their domain been indexed by Google? Is it ranking well? Clearly Google reviews are huge. That's why using Podiums is a game changer. I mean, I really think... So let me just pose the question. If I was a dentist and has graduated today and was starting a practice, what would I do? Well, no question about it. As I would sit down and film a three minute video talking about what an interesting, cool experience dental school was and how passionate and excited I am to start practicing dentistry and providing beautiful, healthy patients for hopefully years to come.

And putting that video at the forefront of everything on the website, email newsletters, Facebook Instagram, all that. And then building around video content. We'll probably get to content strategy here in a bit, but just by having one video on a home page. So we talked about the time the user spends, but also statistics show that about having one video embedded on a website homepage, it actually increases conversion by 80% right? So one video, 80% pop. So that's why if you share this two to three minutes, really wonderful video that's talking about your clinical excellence and passion for dentistry it's obviously can help conversion and those are going to be some wonderful organic search engine optimization benefits from video as well because Google owns YouTube. YouTube is the second largest search engine in the world, and videos consider the heaviest form of multimedia content. So there's so many different factors to leveraging the power of video content.

Hayley

Even just thinking about my own experience when I'm scrolling through Google results or social media, whatever it is, it seems like if there's a video and there's movement, it easily just draws me in and I'm much more likely to listen to that and watch it and give it my full attention than if it's maybe just a static pictures. And of course pictures are going to have their place. But kind of going back to what you were saying about having a clear message and this brand that's unified across, video is a great way to portray that to potential customers or patients, current patients, whatever it is, it's a great way to get your message and your branding across because it's a lot more human and easy to connect with. I love that.

Brad Newman

Absolutely, Haley. Video is the ultimate marketing hack. Viewers are actually 95% more likely to remember or call to action after watching a video compared to 10% when reading it in text format. 95% more likely to remember the call to action through video. It's amazing. And the great thing now with video content is all dental office team members are empowered with the best camera of all time. The mobile phone, right? So 15, 20 years ago you used to have to hire a professional crew, which you still can do and we can talk about that. It's great, but daily you're not going to have someone professionally there waiting to hit record, right?

So every team member could use their phone to capture content. So we recommend for clients we work with just to have a designated phone, whether it's the receptionist or someone's phone, to know that if a patient is interested in doing a video testimonial, he or she currently gets asked to come over to a certain filming area in the practice that's already been figured out. Maybe it's a little more well lit. You want to make sure the thumbnail, the setting of the filming says dental practice, right?

So maybe your logos in the background or you're in an operatory, whatever you want to brand the vibe and the practice. But the thumbnail on the video you film, it's one of the most important factors for your overall views and engagement. Statistics also show by having a custom thumbnail on your video, you'll have a much greater reach. I'd say for most practices though, filming patient testimonials, tours of the practice, dentists speaking about their passion for clinical excellence. These types of content pieces, you pretty much could choose a custom thumbnail based on the video or one that they suggest and that would be great. So yeah, but you're spot on video is a way to just grab people's attention on timelines, Instagram Facebook. This really pops and one additional hack Hailey is at the top of the video. So when someone starts recording, have a little movement, whether it's a wave or a smile or you're walking into it because this signifies that it's a video file and not an image and you'll actually get more engagement that way.

Hayley

Oh, that's an interesting hack. I hadn't really thought about, I think kind of the videos I was mentioning when I'm scrolling and get sucked into these videos, probably follow that because I see some movement and it catches my eye. It's like pro tip.

Brad Newman

Yeah, exactly. Exactly. And I don't want to bore you with statistics, but 54% of consumers want to see more video content from a brand or business they support. 54% of consumers. These are consumers saying or potential patients saying, I want to learn more. Right? And this is a really interesting thing about the video content where one of the greatest things about dentistry besides providing people with beautiful, healthy smiles and changing lives, is the opportunity for daily content, right? Whether it's smile quotes, oral health tips, but the video content.

You could go through your practice website and on each page there could be a page for porcelain veneers, one for Invisalign, one for dental implants. Each services page could be its own video, right? So that porcelain veneers page, if you do a video filmed on mobile at your practice, it costs you $0. It's free to produce. Film a couple of minute video talking about how the porcelain veneers procedure works. Who is a candidate, what to expect, blah, blah, blah, blah, blah, blah. Go through all the typical questions. That intent-based video optimize it, it's got to be optimized and we're not going to go so much in optimization for YouTube and things that.

I mean, one quick thing for optimization is to make sure you right click and save that file name as a search term you're wanting to go for. So for instance, if your practice is in Boulder, Colorado, save that video file name as Boulder, Colorado porcelain veneers as opposed to video one, two, three, four. It's kind of a behind the scenes optimization and there's a lot more tips and tricks to do that that people could explore down the road. But that video could be shared on social media and under email newsletter. But absolutely take that embed code from Vimeo or YouTube or wherever you have it hosted and somehow embed that or place that however your website developer deems appropriate on that porcelain veneers website page because clearly that website page with a lot of copy and a video is going to rank much better than all your competitors porcelain veneers, website pages with stock content, no images and clearly no video.

Hayley

That's awesome. Video doesn't have to be kind of like you were saying, I feel it can seem somewhat overwhelming to make this great video for your business, but just like you were saying, we're all carrying pretty amazing cameras in our pockets right now. What would you say are some tips for maybe first time "filmmakers" and the best practices for doing that for the first time?

Brad Newman

That's a wonderful question. It's like any new skill or task or tactic that businesses need to figure out to move ahead. It's just delegating it to someone on your team who's in charge of marketing or hiring someone. I mean, there's some incredible dental marketing companies out there. Have someone come train your team how to film. And it can be any type of marketing company, right? But there's resources online, watch a YouTube video. There's great marketing blogs out there. I know Podium puts out a tremendous amount of great content. So the information is out there. So there's clearly not a lack of tutorials out there or resources to pay for it. But it really boils down to someone on the team at the practice every day capturing this content. So this is the one thing that we really can't manufacture on our own for some of the offices we work with.

So yes, we could go in there a couple of times a year and film some really high end beautiful content, which we welcome for the appropriate practices. But clearly we wouldn't have someone at the office every day. Right? So this is where maybe some type of internal bonus with the team, if a hygienist assistant or a receptionist or something captures video content, clearly that's only for the team member, not the patient. Maybe there's some type of system where it can be fun, not even monetary, they get rewarded with something, right? Having some type of accountability to capture the content is the key. Because what I found is the practices who really have a designated person with this task. We get video content all the time from offices. This stuff, you can't script how powerful this content is.

It is amazing. You are literally just asking a patient to tell their story about the experience of coming to see you. How was the scheduling? Would you recommend us to friends? Overall how was it? And sometimes they will just go on and just it's like holy cow, was that epic. And it's funny, I think one of the hesitations, and this is actually for sure, one of the hesitations I get a lot from offices is, well we don't want to film video or even post images that don't look amazing.

And it's funny, I have a presentation called Becoming Dr. Spielberg and it's actually a joke. You don't want it to look Spielberg shot it because then it's a paid advertisement. It's almost better, it's just a smidge, smidge, just a bit crappier than it should be. And when I say that in a nice way, someone could be laughing or the camera could be shaky a minute, you don't want it perfect.

That's the beauty of it, right? The imperfection makes it believable. That's the edge for the social media content. For the social proof. If it's too manicure. And we know it was edited and this was on local television, which is another story you should be doing anyway. That's the key to this whole thing, right? So that when I get, we don't want it to be too perfect, I say, no, no, you actually don't want it to be too perfect, right? Now, clearly any type of practice out there, you have to make sure 100% that every image, video and word represents your brand incredibly well with class and dignity, integrity of course. But in terms of video contents that's being shared for testimonial Tuesday or whatever theme you're going to jump on, you don't want it or need it to be perfect.

And let's say for instance, you do have a video file of a patient testimonial that's just really strong and powerful, but you maybe do need some editing. Then of course you could have a professional editor or someone on your team edit that. You could put some motion graphics on that, some we call it bookmarks at the intro and outro. So maybe you want some animated typography with your logo and music to just start and then end the video. That will for sure help with production value. So there are some post-production tips that we do all the time for content and anyone could do for you. But in terms of the actual main piece of content that you're filming on a regular basis and your mobile phone. Yeah, just it's all about the story. It's all about the content. Trust me, if you are filming this on a new mobile phone that you have today, the production value will be more than fine.

Hayley

Definitely it makes it more human for sure.

Brad Newman

Yeah.

Hayley

That we cannot be perfect.

Brad Newman

Yeah people want to connect with brands who are human and are telling you unique story and have transparency and our cool and our fun. They don't care that it's not the perfect take or the perfect edit. They will get it and they'll appreciate it.

Kind of shifting a little bit, say a practice. They have these videos, they've put them on YouTube, embedded them in their website. It's helping with their SEO. They've improved their website. So it's a simpler design. What would you say are other major aspects of local search results specifically for dental practices?

Yeah, I mean clearly generating social proof, using Podium and generating Google reviews and Facebook and Healthgrades and all those things. That's obviously a great, people want to go to a practice that they can kind of read other experiences. Other things like having a Google 360 virtual tour, that's a game changer. So Freddy Wonder doesn't know what a Google 360 tour is. So for many years Google has driven around basically the world and you could see exterior locations basically anywhere. You want to hire a Google trusted pro and you can find this through Google resources to come out to your practice and capture a virtual 360 tour of your dental office. And they will place this on your Google listing for you. But the key is also to take that tour from Google maps and have it embedded on your website.

So you could also share it on social media. But we have found practices with the Google 360 tour, it's a really nice boost to their local search engine optimization. Some other things to consider are voice search is a really interesting thing moving forward. That's going to be interesting to see how that plays out. That just the number of in data on voice search, people just talking to Alexa or Google or it's going to be Hey Portal with Facebook and all these things. Find me a dentist. And I mean that's growing exponentially. But local links and quality links are always going to be a factor. So what are the first factors from Google since day one with Google it's been called page rank and it's actually not after Larry. It's kind of after Larry Page one of the founders along with Sergey Brin.

But it's all about page rank. It's what quality websites are pointing back to your particular website? Now clearly, if you're focusing in cosmetic dentistry, if you get links pointing back to your website from AACD, American Academy of Cosmetic Dentistry, the COI center, local study clubs. These are all great things because Google knows those are great reputable cosmetic dental websites. And getting a link on your profile back to your website. That's a great link.

But in terms of local, so let's go back to that practice, Haley, in Boulder, Colorado. Okay. Now if you get some local links, let's say one of your friends is a chiropractor in Boulder and they have a blog on their website where you could call up your friend chiropractor and say, "Listen any way I could provide you an article, 10 tips for maintaining a beautiful, healthy smile. You don't have to pay us. I'm going to give you the content, unique content, fresh content obviously, and we'll customize it for Boulder. All we ask is you at the bottom, say this wonderful resource, whatever is provided by this dental practice. And obviously you want to mention the practice name and then link back to that dental practice."

That would be considered a local link. Okay. Now you want to go get those organically IN good links and obviously the .edu's of the world and the bigger websites with more domain authority and traffic carry more weight. But having a local link campaign is a very good strategic thing as well. Engaging with the local chamber of commerce, sponsoring local events, film festivals, all these things are great. And then once people come to your website, how long are they staying? Hopefully everyone listening now is tuned into their Google analytics on the website. Looking at traffic sources where people are coming from, how long are they staying? What the bounce rate is? After they come to the homepage, are they exploring more? Are they contacting you? Because most of your decisions in marketing should be based on data, right? In terms of these types of creative decisions and Google analytics, it's just one of the many tools out there that's free and helpful for dental practices to really stay on top of it.

Hayley

And kind of wrapping up here a little bit, are there any interesting, any more statistics or data that you've kind of noticed and how you've seen some of these trends change and kind of what you see for the future as well?

Brad Newman

I mean, yeah, I mean it's interesting. I'm always whenever... So I always like to think big picture and not get to hammer on stats. But this is another interesting stat to add that I'll share with you. 85% of all Internet users in the US watched online video content monthly on any device.

Hayley

Wow.

Brad Newman

85% of Internet users are watching video content on their devices now. So I mean, just look at YouTube alone. I mean, right, it's so interesting what's going on in terms of video. And then you skew into the whole content behemoths like Netflix and Amazon Prime. It's amazing, right? But in terms of practices, leveraging video and it could be repurposed so many ways, right. We have a number of offices now doing the local television, which is also a game changer because a lot of people aren't doing it anymore.

And so if you find the right creative and then you leverage the right channels whether it's golf or hallmark, whatever it's going to be for your particular practice and city, that is awesome. But if you have a really great, beautiful 32nd television commercial, you could repurpose that for Facebook, Instagram ads, put it on your website, put it on your TV, in your reception area room. I mean you can even place it as advertisement in the local movie theater, right? So video could be repurposed and used on many different platforms. And what really incredible video, and Haley, if you've got a few more minutes, I'd love to share this with you. A great video idea for practices to start from if that's okay.

Hayley

That's perfect.

Brad Newman

Cool. So one thing, one fun, fun, fun video idea is the top 10 video. So let's go back to that practice in Boulder, hypothetically and as a team, the whole team could take one of the numbers or just the dentists would do this and say our top 10 favorite things to do in Boulder, Colorado, right? So top 10 whatever, going to see you football games, you can list your favorite sushi restaurant, you could talk about your favorite yoga class, whatever it is, right? And you're going down the list, spending time with family and friends, enjoying nature, going for a hike and somewhere hopefully one or two is going to be like one of our favorite things to do in Boulder is to walk into the practice every day and provide all of our patients with incredible care and beautiful smiles for the rest of their life, right?

So you're educating and entertaining people about your top 10 but also in a way selling dentistry without really selling dentistry, right? So we love that. Film it on mobile and when you start doing a lot of video content, maybe you want to order a tripod and a little lighting kit with a mic on Amazon, just maybe for a little production value if you want it for this type of content. If not, that's fine, but we've seen the top tens where the dentist alone does it, which is a game changer where maybe team members can each take something. It could be a top 30. Everyone can kind of follow their own creative model on this, but the key is this for all marketing, stop trying to sell on every post and start helping. Start inspiring, start sharing content that really benefits the end user because if practices do that on a regular basis, their marketing campaigns will be hugely successful.

Hayley

I love that.

Brad Newman

Thanks.

Hayley

Yeah. People don't always want to be... They want to know that your practice cares about them and maybe not even just getting their business, but they actually care about their life. Maybe 10 things to do in Boulder, Colorado. They want to provide you information that's useful to you and then they want to provide you with dental care that's really going to impact and improve your-

Brad Newman

Yeah, I agree. And for instance when we start working with the any new offices with Dentainment my first thing I do, Haley, is I can't wait to go to the team member, like about us page with the doctors and team members. And I always just jump right to the bottom sentence. Those last two sentences of what do they enjoy doing away from the practice, fishing?

Hayley

Exactly.

Brad Newman

Whatever traveling, cooking crap cakes, right? If you're cooking crap cakes and you love to do that. You literally need to celebrate national crap cake day, have a party at your practice and give out free crap cakes in town. That is marketing. So that's also should be the basis for content generation. Just digging deep on the personality of each team member and the dentist and your content, your engagement on Facebook, Twitter, Instagram should be with the types of businesses that you frequent, right?

Because then it doesn't feel a chore. This is all fun stuff and it should be viewed as an opportunity to grow as a team, be more successful, and share your unique story. I mean is the key to this whole thing is sharing the unique story of your particular practice, right? The days of the stock cookie cutter content, every single day it gets boring, right? There's got to be some type of unique vibe and even if it's just a regular oral health tip today, you got to personalize it with the Boulder hashtag in your emojis, in your practice name. So you can educate daily with regular content, but all of this stuff really needs to be manicured and personalized for each practice because along with the storytelling that will really give everyone the most pop.

Hayley

Brad, thank you so much for all of these awesome tips, kind of how to think out of the box with marketing and then some really useful tips that we can take home today and implement into our live, our business and in the future. I just want to end with one last question. I actually heard that you like spinach quiche, is that correct?

Brad Newman

That is great stuff. That is funny. I do spinach quiche. Real quick little story. So recently I was traveling at a conference and one of the fun things I get to do is travel around different meetings, conferences, whatever speaking and just kind of networking and got to stay at a particular hotel. It was kind of a bed and breakfast hotel, but they didn't have breakfast in the morning. Right. So when you're overseas, whatever, some hotels have breakfast. So every morning we would just have to walk eight or 10 minutes to the closest cafe. And the first day I went into this place I ordered a croissant, the double espresso and this one spinach quiche thing because it looked great behind the counter. And so we sat down, I took a bite of the croissant.

Yeah. It was pretty good. Had the coffee, perfect. And took a bite of the spinach quiche and I mean it could have been one of the most delicious things I've ever eaten in my life. And so I was, okay holy cow that thing's ridiculous. So the next day I go over there, I don't waste my time on the croissant. I just triple down and get three spinach quiche. And they were not that big. So three would be fine. Right. So I ordered a three spinach quiche and the guy behind the counter smile was okay and so that was the second day.

So I go back the next morning because this is the default choice. Yeah, there's other places you could walk to in the area. But kind of I was already there and it was great quiche. So we go back the third day and he's got my three quiche waiting. The wonderful woman behind the counter has double espresso and I got a bottle of water and it's waiting. But Haley, you won't believe what else's waiting, the exact change for how much I paid with. So I used the same bill, right? The first two days he had the exact change waiting. So there was no delay, no friction on not only my order, but on actually the transaction.

Hayley

That is customer service, right.

Brad Newman

It was so next level, and this was like, I got the goose bumps again thinking about this. It was this great. So every morning, where did we go? We went there and yeah, time would fluctuate a little bit depending on whatever. And always in there, there are slam, everyone would go to this place.

He'd had the three quiche, so just in case they sold out, I wouldn't be upset. He'd always have the quiche. They wouldn't have the coffee actually waiting. I'd walk in and she'd put the cup and then hit pour. So the coffee was hot. You what I'm saying? It was so stealth mode. It was like is it like a marketing show right now? And it's so funny because the relationships just in a couple of weeks we made with them, it was so beautiful. And then in the evening they had a happy hour with free appetizers. We went there all the time, it was just, it wasn't so much that... This wasn't a manufacturer. They don't know really that I care about this type of stuff although I'm such a geek when it comes... I love these experiences because it's so cool.

But it was just wonderful. And it's inspiration for every type of business practice just to do that extra thing to be memorable and friendly and extraordinary customer service. And yeah, we probably maybe would have gone there every day because the quiche was so good and it was easy to get to, but maybe not, but just the whole vibe going there every day with the spinach quiche was great. So thanks for asking that. And maybe if I do a book one day, I'll call it spinach quiche marketing.

Hayley

I'm looking forward to reading that.

Brad Newman

Okay, great. Well, I'm going to reach out to you if you'd to do the forward and help me with a couple chapters. That'd be great because kudos too.

Hayley

Perfect.

Brad Newman

I think the next webinar I could interview you because this was not planned me to say this, but you are working in terms of next level, stealth mode, extraordinary company. I mean you're working at spinach quiche at scale, right? You're working at the best company. And clearly your recent awards garner that description for sure. But you're working, literally, you're working at spinach quiche at scale. That's hilarious. Because Podium is next level which you guys are doing for businesses. So thank you so much for everything you're providing. And it's extraordinary and inspiring just to be a part of it.

Hayley

Well, I don't know if we've ever gotten the compliment of being spinach quiche at scale, but I'll take it.

Brad Newman

That is awesome.

Hayley

Thank you so much, Brad. This has been great hearing your insights and your spinach quiche story was highlight right at the end, cherry on top.

Brad Newman

It's a pleasure. And once again, thanks so much for having me and to everyone listening, have a wonderful day that's filled with smiles.

Hayley

Thank you so much and have a good day everyone.